A concise history of Apple

by garrett on April 24, 2008

On April first, 1976, 3 entreprenurial young men started Apple Computer, Inc, with the intent to make and distribute personal computers. Steve Jobs, Steve Wozniak, and Ronald Wayne started with a dream of creating computers smaller and readily available to the public. They put together their computers in Jobs’ parent’s garage & rolled out the Apple I personal computer kit in 1976, the same year they founded Apple. Eventually, two hundred of these computer kits would be sold.

Steve Jobs approached a local computer shop, The Byte Shop, which ordered fifty computer kits and paid $500 for each kit after much persuasion from Jobs, whose persuasive techniques have since become known as “the reality-distortion field”. Jobs then ordered components from Cramer Electronics, a national electronics parts distributor. Using a number of methods, including borrowing space from friends and family and selling various items (including a Volkswagen Bus), Jobs managed to acquire the parts required while Wozniak and Wayne built the Apple I kits.

The next year, the Apple II was introduced and quickly became much more popular than its major competition, the TRS-80 (which used cassette tapes for storage, and was known derisively as the TRasH-80) and the Commodore 64, despite the fact that the price of the Apple was higher. One of the big advantages of Apple’s computer was the development of the floppy disk drive and software.

The Apple II was chosen by programmers to be the desktop platform for the first “killer app” of the business world. This was a spreadsheet program named VisCalc. This developed a huge market for the Apple. The business market attracted many more software and hardware developers to the machine, and it also attracted home users in an effort to be compatible with their business computers.

Over the years, Apple Computer would release many more designs, with each one just slightly better than the previous one. In 1984, Steve Jobs was on hand to introduce the Apple Macintosh as the “Computer for the rest of us“. In 1989, Apple introduced the Macintosh Portable. However, this computer was actually extremely bulky and cumbersome and was met with mixed reviews. At this point, Apple hired industrial designers to develop a better, more portable personal computer.

In 1991, the Apple PowerBook was introduced. The PowerBook would provide the general layout & form-factor for the notebook computers we know today. This solidified Apple’s reputation as a quality manufacturer of both desktop and portable machines. The success of this notebook led to increased revenues and growing popularity of Apple in the computer market, and was followed up by the addition of the Apple iMac to their line of personal computers, in 1998. They also branched out into the music arena with the development of the iPod personal music player, which went on to grab an eighty percent market share.

Reflecting this expansion into other markets, on January 9, 2007, they changed their name from Apple Computer, Inc to simply Apple, Incorporated. While they have had their ups and downs over the years, Apple has remained a solid presence in the desktop computer and portable market. Their products have continued to evolve to meet the needs of both the business and individual user.

For a ton of great Apple Mac information, as well the best prices on Macintosh hardware and software products, including Vintage Macs, MacBooks, iPods, iMacs, Mac Pros, and Macintosh related-items, visit http://www.SaleMac.com

– Steve Jay

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