Insider Tips for Better Search Engine Ranks

by on April 17, 2008

Unless you know what you’re doing, improving your web site’s rank in search engines can be a long and frustrating, uphill battle. Read on for ways to to easily improve search engine rank of your website.

Keep Keyword Density to 15% – Current wisdom is that you should write your content with keyword density of no more than 15%. Keyword density is defined as how how often a particular keyword can be found on a page compared to total number of words on the entire page. For example, if your total word count on a page of content is 300 words, your keyword or keyword phrase must only appear a maximum of 45 times. There are free web sites that help you check the keyword density on your page. Just search for “free keyword density check” using your favorite search engine and you should find a site that will help you.

Relevant Links – Your goal is not only to build up a quantity of links to your website, but that they be links from relevant sites topically.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Header HTML Tags – Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

- Both live, human visitors to your site and search engines prefer original content. Plagiarized content is increasingly being monitored, discovered and penalized by the search engines. Original content is always preferable, will always be valued and is a far better approach for long-term success.

Want more traffic to your site without paid advertising? Bruce Nolan helps you solve your traffic problems and harness the power of article marketing at

– Bruce Nolan

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